Why Link Building?
Link building is the process of getting external sites to link to yours. It is one of the many methods used in search engine optimization (SEO). You can improve the rank of your sites by increasing the number of high-quality sites that link to yours. For search engines such as Google, links are the spiderwebs between pages. There are two ways that the search engines use links:
- To discover new web pages.
- To help determine how well a page should rank in their results.
Search engine ranking factor survey data has shown that getting external links is the single most important objective for attaining high Google rankings. This stems from the idea that external links are one of the hardest metrics to manipulate and thus, one of the best ways for search engines to determine the popularity of a given web page.
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Link building is important because it is a major factor in how Google ranks Web pages.WordStream
There are a other ways used for link building:
Content Creation & Promotion – Create content that people will want to reference and link to, and tell people about it.
Submissions – Submit your news to press releases, submit your site to directories, etc.
Reviews & Mentions – Put your product, service, or site in front of influential bloggers.
Links from friends & partners – Get people you know and people you work with to link to your site.